Maison Vire wanted its lookbook to move, and to read naturally in nine markets.
We built a motion system around the prints. Flow made every caption a field and Cut versioned the hero for each market.
Fifty-two looks, nine markets, three aspect ratios: 120 localized edits shipped in one sprint.
A scoping call and an audit of how Maison Vire localized its last lookbook.
Motion principles drawn from the prints, key frames and caption fields.
The hero edit, then 120 market versions in one sprint. Reviewed every Friday.
Recorded walkthroughs and a workspace the regional teams now own.
Looks animated
Markets
Localized edits
Master edits
Studio lead
Ines Carvalho
Motion direction
Victor Lim
Edit and versions
Cut
Color, sound, titles
Hue, Echo, Flow
Client lead
Sara Lindqvist
Click a frame to enlarge
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