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Footwear2024

Close-up of cream sneakers with peach trim on white fabric

01Results
Templates

14

People on the team

2

Videos per week

7

02The story

Social video templates for a team of two

Fieldnote’s social team is two people. They needed to publish like a much larger brand without hiring.

We designed fourteen templates, then ran workshops on briefing all five agents.

The outcome

From two videos a week to one a day, with no weekends worked.

Pair of pastel blue and sand high-top boots on a beige backdrop
03Process

Week 1

Discover

A scoping call and an audit of what Fieldnote posted in the last quarter.

Week 2

Design

Fourteen templates sketched as key frames, in pastel and in two formats.

Week 3

Build

Templates built and tested on real drops, with a review on Friday.

Week 4

Handover

Three workshops on Fieldnote’s own footage, recorded for the next hire.

Three people reviewing a template on a laptop in a workshop
04What shipped

Templates

14

Workshops

3

Videos per week

7

Weekends worked

0

Tom Becker

Head of Social, Fieldnote

05Credits

Studio lead

Ines Carvalho

Template design

Sofia Marin

Onboarding

Tariq Aziz

Edit to export

All five agents

Client lead

Tom Becker

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