A relaunch, a small budget and three weeks. Oru Coffee wanted its coffee soda to come back loud.
We skipped the shoot. Nova generated the pour shots, Flow set the kinetic type and Echo built the sound.
Eighteen assets, three weeks, and the most-watched post in the brand’s history.
A scoping call and an audit of what Oru Coffee posted over the last year.
Type, color and key frames, plus the prompts Nova used for every pour shot.
Eighteen assets cut inside Oru Coffee’s own editor. Reviewed every Friday.
Project files, prompts and a recorded walkthrough in the client’s workspace.
Assets
Weeks
Organic views
Generated shots
Studio lead
Ines Carvalho
Motion direction
Victor Lim
Generated shots
Nova
Edit, type, sound
Cut, Flow, Echo
Client lead
Priya Nair
Click a frame to enlarge
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