Parcel & Co. releases a new colorway most months. Each drop used to mean a new edit from scratch.
We designed one drop format with locked motion and open product layers. Cut assembles it, Echo cleans the runner’s dialogue and Flow sets the titles.
Nine drops have shipped on the template so far. A new one takes a day.
A scoping call and an audit of the last six drops Parcel & Co. published.
One drop format: locked motion, open product layers and a brand kit.
The template and three pilot drops, assembled by Cut. Reviewed every Friday.
Recorded walkthroughs and a workspace the Parcel & Co. team now owns.
Drop template
Drops shipped
Time per drop
Brand kit
Studio lead
Ines Carvalho
Template design
Sofia Marin
Edit and titles
Cut, Flow
Dialogue and mix
Echo
Client lead
Alex Moreau
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