Lumen Skin had one studio day to shoot the serum, and a feed to fill for the year after launch.
Cut built the hero, Hue matched every grade and Flow set the titles. Its best moments became twelve templates for reviews and offers.
The social team now ships a new post in two days, from the same footage. View-through on product videos is up 28 percent on the last launch.
A scoping call and an audit of Lumen Skin’s last three product launches.
Key frames, a grade reference for Hue and the first title blocks for Flow.
One studio day, then the hero film and twelve templates. Reviewed on Friday.
Recorded walkthroughs and a template workspace the social team owns.
Launch film
Templates
Posts in 90 days
Studio days
Studio lead
Ines Carvalho
Template design
Sofia Marin
Edit and color
Cut, Hue
Titles and motion
Flow
Client lead
Mina Tehrani
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