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Apparel2026

Model in a translucent green raincoat from the Northfold launch film

01Results
Cuts delivered

40

More social cuts

4×

Markets

11

02The story

Forty social video cuts from one film

Northfold had one launch film and eleven markets, each with its own weather, slang and legal line. Its six-person content team spent Mondays on rough cuts.

Kaviyan Studio built a motion system first. Cut assembled each market version, Hue matched the grade, Echo mixed the sound and Flow set the titles.

The outcome

Forty cuts shipped in six weeks, and the team now ships four times more social cuts. A full social edit takes an afternoon.

Model in a sheer green coat over a pink mesh top
03Process

Week 1

Discover

A scoping call and an audit of every edit Northfold published last season.

Weeks 2 to 3

Design

Motion principles, key frames and the first 24 blocks, before any final cut.

Weeks 3 to 5

Build

Cut assembled each version, Hue and Echo finished it. Reviewed every Friday.

Week 6

Handover

Recorded walkthroughs and a workspace the Northfold team now owns.

Editing timeline with color-coded clips for the Northfold market versions
04What shipped

Hero film

1 × 60s

Cut-downs

40

Markets

11

Motion blocks

24

Daniel Okafor

Head of Content, Northfold

05Credits

Studio lead

Ines Carvalho

Motion direction

Victor Lim

Edit and color

Cut, Hue

Sound and titles

Echo, Flow

Client lead

Daniel Okafor

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